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What is Consumer Perception?

Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s…
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What is Viral Marketing? 

Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz.  It can…
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What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.  This kind of marketing is usually seen in public places, such…
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What is Synchro Marketing?

Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep…
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What is Ambush Marketing?

Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising,…
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What is Stealth Marketing?

Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why…
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What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease…
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What is Demarketing?

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
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What is Ambient Marketing?

  Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention.  This type of marketing is all…
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What is Conversional Marketing?

Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
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Father/Son Paint Night

(Just for the record...we voted for attack helicopters...ladybugs won out…)  
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Download my Latest book from iTunes!

People told me I should write a book...so...I wrote a book! You can view a sample on iBooks and download from there too! Check it out at https://itunes.apple.com/us/book/a113/id1203883582?ls=1&mt=11
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“Zebra Tears”

    When I was a little boy A toddler of preschool age I would summer at my grandparents farm In Rhodesia The summers were hot But I didn't know…
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2018

For 2018, I resolve that: I am not a follower count I am not a title I am not a bank balance I am not a credit score I am…
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Ikigai

Ikigai (生き甲斐) is a Japanese concept that means "a reason for being." It is similar to the French phrase Raison d'être. Everyone, according to Japanese culture, has an ikigai. Finding…
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Location, Location, Location

Scoping out new venues for Alpha Dawn's client training experiences. Ever work on increasing team productivity flying in a C-47? Embracing diversity and inclusion training in a castle? Kaizen while…
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“If-“

"If-" by Rudyard Kipling If you can keep your head when all about you;  Are losing theirs and blaming it on you, If you can trust yourself when all men…
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Siri Snark

If Siri is learning from me then I might be teaching it to be snarky...
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“Alexa, how do I…?”

Amazon's AI queen Alexa is going to help instructional designers around the world put the AI in trAIning. Get started today! https://developer.amazon.com/alexa-skills-kit/start We're going to wonder how we ever designed…
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Learning AI and Big Data

When you think you've solved your AI problem only to realize you need to solve your big data problem first.
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