Category: Marketing

This Just In From Google…

So... ...Google researchers are not entirely sure why the artificial intelligence they developed for language translation was able to learn languages it was never taught... ...the singularity is getting closer...
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What is Consumer Perception?

Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s…
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Viral Marketing Meets Ambush Marketing

Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…
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How To Become A Victoria’s Secret Angel

With the combination of Ed Razek’s leadership as a creative director being so complete and his stable’s goddess-like stature one may be forgiven if they thought that his Victoria’s Secret…
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What is Viral Marketing? 

Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz.  It can…
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What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.  This kind of marketing is usually seen in public places, such…
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What is Synchro Marketing?

Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep…
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What is Ambush Marketing?

Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising,…
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What is Stealth Marketing?

Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why…
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