#becauseCorrigan Philosophy

What is Consumer Perception?

Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s…
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Viral Marketing Meets Ambush Marketing

Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…
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How To Become A Victoria’s Secret Angel

With the combination of Ed Razek’s leadership as a creative director being so complete and his stable’s goddess-like stature one may be forgiven if they thought that his Victoria’s Secret…
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What is Viral Marketing? 

Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz.  It can…
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What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.  This kind of marketing is usually seen in public places, such…
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What is Synchro Marketing?

Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep…
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What is Ambush Marketing?

Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising,…
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What is Stealth Marketing?

Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why…
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What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease…
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What is Demarketing?

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
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