#becauseCorrigan Philosophy

What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease…
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What is Demarketing?

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
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What is Ambient Marketing?

  Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention.  This type of marketing is all…
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Expectations are premeditated resentments.

Expectations are premeditated resentments. Many people expect that others will act or respond a certain way to their wishes. Many don't. And this causes frustration and resentment. But you have…
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What is Conversional Marketing?

Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
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Your Story Can Change the World

We all speak in metaphors.  Stories.  Stories that paint a picture in the minds of your audience are the most powerful way to communicate. When you pair the best storytellers…
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What is Developmental Marketing?

Developmental marketing is the marketing process of transforming a latent demand into an actual demand.  This type of marketing is known for having a “social side”, like a charity event…
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What is Remarketing?

Remarketing is the marketing process of trying to extend the life cycle of an existing product by creating demand. Remarketing is also used to resolve faltering demand. This marketing process…
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What is Stimulation Marketing?

Stimulation Marketing is the task of transforming no demand into positive demand. So, it is the process of creating a demand for your product.  There is little to no demand…
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What is Marketing?

Marketing is defined using Kotmer’s famous definition as "Human activity directed at satisfying needs and wants through an exchange process." The needs of a consumer can also be described as feelings of…
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