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What is Conversional Marketing?

Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
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Your Story Can Change the World

We all speak in metaphors.  Stories.  Stories that paint a picture in the minds of your audience are the most powerful way to communicate. When you pair the best storytellers…
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What is Developmental Marketing?

Developmental marketing is the marketing process of transforming a latent demand into an actual demand.  This type of marketing is known for having a “social side”, like a charity event…
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What is Remarketing?

Remarketing is the marketing process of trying to extend the life cycle of an existing product by creating demand. Remarketing is also used to resolve faltering demand. This marketing process…
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What is Stimulation Marketing?

Stimulation Marketing is the task of transforming no demand into positive demand. So, it is the process of creating a demand for your product.  There is little to no demand…
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What is Marketing?

Marketing is defined using Kotmer’s famous definition as "Human activity directed at satisfying needs and wants through an exchange process." The needs of a consumer can also be described as feelings of…
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Teamwork humans can only dream about!

  [caption id="attachment_4651" align="aligncenter" width="940"] Click and enjoy![/caption]
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Security Integration Engineering Professional Certification

Cyber-threats to your organization are increasing at an exponential rate. Are you countering those threats by employing an incremental response by hiring outsiders to try and keep up? Or are…
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Business 101: What is Required of Requirements?

As the business analyst is responsible for the solution requirements​, one must ensure a high quality in order to build the best solution possible.  In fact, getting requirements right may…
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Business Analysis Techniques

There are a number of generic business techniques that a business analyst will use when facilitating business change.  I have experienced that most clients projects use SWOT, supplemented with 5Ys and 6…
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