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What is Synchro Marketing?

Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep…
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What is Ambush Marketing?

Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising,…
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What is Stealth Marketing?

Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why…
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What is Counter-marketing? 

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease…
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What is Demarketing?

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
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What is Ambient Marketing?

  Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention.  This type of marketing is all…
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Expectations are premeditated resentments.

Expectations are premeditated resentments. Many people expect that others will act or respond a certain way to their wishes. Many don't. And this causes frustration and resentment. But you have…
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What is Conversional Marketing?

Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
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Your Story Can Change the World

We all speak in metaphors.  Stories.  Stories that paint a picture in the minds of your audience are the most powerful way to communicate. When you pair the best storytellers…
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What is Developmental Marketing?

Developmental marketing is the marketing process of transforming a latent demand into an actual demand.  This type of marketing is known for having a “social side”, like a charity event…
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