Tag: product placement

What is Consumer Perception?

Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s…
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What is Stealth Marketing?

Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why…
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