“Say something, I’m giving up on you…”
So goes the lyrics of A Great Big World’s gut-wrenching and critically acclaimed ballad “Say Something”. If you’re not familiar with the song it is a lamentation for a lost love. Performed meticulously by Ian Axel at the 2013 Victoria’s Secret Fashion Show it has become a fitting theme song for L Brand’s former flagship brand.
Since 1995 the world* had their senses overloaded by a lavish annual spectacle of the world’s most revered fashion models in the latest costumed lingerie and sportswear walking the runways with elaborate themed set design while varying music by leading entertainers played live or via DJ.
As my dad would say “It was neat.”
If you are a marketer or ever had to produce an event or show, then you could appreciate the effort that was required to pull this off.
I put it on par with the Super Bowl, The Macy’s Thanksgiving Day Parade, the Oscars, the Olympics, a Fourth of July Blue Angels Show, The Westminster Dog Show, the State of the Union Address, or the weekly production of SNL…you get the drift. Spectacular spectacles.
And just like that, its gone.
Like space shuttle launches and Lincoln’s Birthday, a staple of Americana, has been retired. We’ll get over it for sure, but I was genuinely looking forward to it like I do those other spectacles. To cope I use this post as a way to vent the built-up anticipation of what I had been hoping this year’s show might have been.
This isn’t going to be about what models should have been wearing what lingerie and who should have what wings and what order they would come out or who gets the fantasy bra because that would require way too much research and quite frankly it would have been a little too creepy.
What I really looked forward to was the music. My favorite versions of my favorite songs are always the live version. Here’s what I would have been hoping for while sitting on my living room sofa surrounded by family and friends.
Segment One: Hot Water
The show would have started out loud and with high energy with Lizzo’s “Water Me” that blends into a “Good As Hell” medley.
Segment Two: Lollipop
Keeping up with the bpm we transition into a live performance Jonas Brothers do their thing with a high energy rendition of “Sucker”
Segment Three: Sweetheart
No show would be complete without the almost staple appearance of Taylor Swift. She slows the walk down with her rendition of “Lover”.
Segment Four: Joker
Ava would be next singing her “Sweet But Psycho” anthem.
Segment Five: Knight In Shining Armor
Psycho Post Malone follows up with “Circles”.
Segment Six: Sappho
Halsey sings a medley of “Nightmare” and “Graveyard”.
Taylor Swift, Camilla Cabello, and Halsey amp up the finale with a live performance of “You Need To Calm Down”. This segment would have introduced Valentina Sampaio. It’s a watershed moment in American history.
Yeah, that would have kept the watercooler a buzzin’!
Will the Victoria’s Secret Fashion Show Return in 2020?
We’ll have to wait and see.
In the meantime, here are some more classics to hold you over…
*from 1995-1998 the show was held at The Plaza Hotel in New York City, in 1999 and 2000 the show was broadcast over the web. In 2004 instead of a show they promoted the Angels Across America Tour. Otherwise the show was broadcast of network TV.