What is Remarketing?

Remarketing is the marketing process of trying to extend the life cycle of an existing product by creating demand. Remarketing is also used to resolve faltering demand. This marketing process helps reach customers that a company has lost.

Many companies remarket their product or service by using the “new and improved” route to attract lost customers. 85% of products are in their third (faltering) stage of their product life cycle. Remarketing helps keep your product relevant and not forgotten.

Facebook is often used for remarketing a service or product. Placing an ad on Facebook helps put the thought of your company back in the public’s mind, and are often attracted back to your website.


Every single product and service provides one thing and one thing only to clients…happiness.

At AlphaDawn, we help clients redesign and repackage products and services by leveraging experienced brand managers.  We craft stories that remind and reinforce how your products and services make your customers happy.  Stories that build loyalty.  Stories that remind.  Stories that get heard.  Let us tell a story of how your products and services make your clients happy!  Contact us today at truthtoldwell@alphadawn.com


About Bill Corrigan

Bill Corrigan is a marketing industry veteran with over 25 years experience and is the Creative Director and Owner of AlphaDawn.


About AlphaDawn

AlphaDawn is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.  With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services, AlphaDawn helps clients drive customer conversations that builds relationships and public affinity.  To learn more, please visit http://www.alphadawn.com

Contact: Caitlin Simon, Alpha Dawn, caitlin@alphadawn.com