What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.  This kind of marketing is usually seen in public places, such as park benches, shopping malls as well as bus stops.  When Guerrilla marketing is done right, it grabs the consumer’s attention right away and leaves an impression that then leads to “word of mouth”. It needs to take the consumer by surprise, if it doesn’t, it will go unnoticed.

Many small businesses benefit from this kind of marketing because they don’t need to have a large budget, all they need is time and imagination.  When small businesses use Guerrilla marketing it breaks them apart from big businesses using traditional forms of marketing that get lost in the crowd.

Guerilla Marketing

Creativity is the engine that drives a good guerilla marketing campaign.  AlphaDawn is a creative agency that can design the right suite of guerrilla marketing tactics for you that will make your products, services, company, and brand stand out in an attention getting way.  Let us get creative for you!  Contact us today at truthtoldwell@alphadawn.com

About AlphaDawn

AlphaDawn is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.  With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services, AlphaDawn helps clients drive customer conversations that builds relationships and public affinity.  To learn more, please visit http://www.alphadawn.com

Contact: Caitlin Simon, Alpha Dawn, caitlin@alphadawn.com