Category: Marketing

Home Office versus Office Office

Dear leader of highly productive teams,   Feeling dread about having your staff coming back into the office again after working from home for so long? Concerned your staff will…
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How to Wage Chemical Warfare Against Your Employees 

How to Wage Chemical Warfare Against Your Employees “What is happiness?  It’s a moment before you need more happiness.” - Don Draper There is a school of thought that posits…
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Learning Conversations By Design White Paper

A white paper to the industry on social media for the client learning organization. Bill Corrigans Social Media White Paper
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Viral Marketing Meets Ambush Marketing

Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…
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Hi! Welcome! I’m Bill and here is a post for you!

For a little while in the mid 1990s, when the irrational exuberance of the pre-popped internet bubble was filling the world with hot air, I was running my consulting business…
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I Beg to Differ: Supplication and the Exchange Process

Most marketers are taught that human need satisfaction can come in four forms: 1. Self-production - You can make something. Need a chair? Build yourself a chair. 2. Coercion -…
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