Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…
For a little while in the mid 1990s, when the irrational exuberance of the pre-popped internet bubble was filling the world with hot air, I was running my consulting business…
Most marketers are taught that human need satisfaction can come in four forms: 1. Self-production - You can make something. Need a chair? Build yourself a chair. 2. Coercion -…
Demarketing is also known as "selective marketing". This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention. This type of marketing is all…
