Category: Marketing

Learning Conversations By Design White Paper

A white paper to the industry on social media for the client learning organization. Bill Corrigans Social Media White Paper
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Viral Marketing Meets Ambush Marketing

Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…
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Hi! Welcome! I’m Bill and here is a post for you!

For a little while in the mid 1990s, when the irrational exuberance of the pre-popped internet bubble was filling the world with hot air, I was running my consulting business…
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I Beg to Differ: Supplication and the Exchange Process

Most marketers are taught that human need satisfaction can come in four forms: 1. Self-production - You can make something. Need a chair? Build yourself a chair. 2. Coercion -…
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What is Demarketing?

Demarketing is also known as "selective marketing".  This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
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What is Ambient Marketing?

  Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention.  This type of marketing is all…
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