{"id":4668,"date":"2021-02-07T12:54:00","date_gmt":"2021-02-07T12:54:00","guid":{"rendered":"http:\/\/billcorrigan.com\/updates\/?p=4668"},"modified":"2021-04-06T20:05:21","modified_gmt":"2021-04-06T20:05:21","slug":"what-is-developmental-marketing","status":"publish","type":"post","link":"https:\/\/billcorrigan.com\/updates\/?p=4668","title":{"rendered":"What is Developmental Marketing?"},"content":{"rendered":"

Developmental marketing is the marketing process of transforming a latent demand into an actual demand.\u00a0 This type of marketing is known for having a \u201csocial side\u201d, like a charity event for a campaign with a focus on an important social aspect.<\/p>\n

Developmental marketing is used in a situation where people \u201cwish\u201d that a product existed and want to buy it, but the product doesn\u2019t exist. If you focused on the social aspect of saving the environment, the product that would be put under Developmental marketing would be a car that is powered by water.\u00a0 This product does not exist, but for environmentalists who are passionate about this cause, they \u201cwish\u201d it did.<\/p>\n

\"Developmental<\/a><\/p>\n

At AlphaDawn, we help clients design and repackage\u00a0products and services by leveraging experienced certified business analysts, product managers, and project managers. \u00a0We will then\u00a0craft stories on how those products and services will make the public’s wishes come true. \u00a0Stories that build anticipation. \u00a0Stories that provide a new perspective. \u00a0Stories that get heard. \u00a0Let us tell a story of how your products and services can make wishes come true! \u00a0Contact us today at\u00a0truthtoldwell@alphadawn.com<\/a><\/p>\n

 <\/p>\n

About Bill Corrigan<\/b><\/p>\n

Bill Corrigan is a marketing industry veteran with over 25 years experience and is the Creative Director and Owner of\u00a0AlphaDawn.<\/p>\n

 <\/p>\n

About\u00a0<\/b>AlphaDawn<\/b>\u202f<\/b><\/p>\n

AlphaDawn\u00a0is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.\u202f With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services,\u00a0AlphaDawn\u00a0helps clients drive customer conversations that builds relationships and public affinity.\u202f To learn more, please visit\u202fhttp:\/\/www.alphadawn.com<\/a><\/p>\n

Contact: Caitlin Simon, Alpha Dawn,\u202fcaitlin@alphadawn.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Developmental marketing is the marketing process of transforming a latent demand into an actual demand.\u00a0 This type of marketing is known for having a \u201csocial side\u201d, like a charity event for a campaign with a focus on an important social aspect. Developmental marketing is used in a situation where people \u201cwish\u201d that a product existed […]<\/p>\n","protected":false},"author":1,"featured_media":4658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[864,865,866,211,867,868],"class_list":["post-4668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-coaching","tag-development","tag-development-marketing","tag-latent-demand","tag-marketing","tag-social","tag-wish"],"_links":{"self":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4668"}],"version-history":[{"count":1,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4668\/revisions"}],"predecessor-version":[{"id":4669,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4668\/revisions\/4669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/media\/4658"}],"wp:attachment":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}