{"id":4691,"date":"2021-02-08T19:22:07","date_gmt":"2021-02-08T19:22:07","guid":{"rendered":"http:\/\/billcorrigan.com\/updates\/?p=4691"},"modified":"2021-04-06T20:05:12","modified_gmt":"2021-04-06T20:05:12","slug":"what-is-conversional-marketing","status":"publish","type":"post","link":"https:\/\/billcorrigan.com\/updates\/?p=4691","title":{"rendered":"What is Conversional Marketing?"},"content":{"rendered":"

Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing condition.\u00a0 Conversional Marketing is the task of transferring this state of negative demand to positive demand. \u201cDon\u2019t drive to the city, take mass transit\u201d, many commuters know the hassle that comes with driving to the city, whether it be the price of tolls and gas or just the annoyance of morning and evening traffic.\u00a0This negative\u00a0demand on driving to the city\u00a0is transferred to positive demand by \u201ctaking the train\u201d.<\/p>\n

There are many common Conversion Marketing services a company can use to transfer negative demands.\u00a0\u00a0 One\u00a0service is Targeted Offers, this process attempts to fit the right promotion with the right customer based upon behavioral and demographic info.\u00a0It would not make sense for a company to promote the sale of snow blowers on the Gulf\u00a0Coast,\u00a0they are not needed in that demographic. Another service that can be used is called Co-browsing.\u00a0 This is a tool used as a support agent to assist customers in transacting online. This is extremely important for a company that relies heavily on their web page to attract customers.\u00a0 It is important to have support agents like Co-browsing present and active on your company\u2019s web page.\u00a0 Consumers tend to get frustrated and abandon sites after three clicks. Companies need to make sure that their web pages are user friendly and not complicated or this will lead to negative demands from the market.<\/p>\n

It is also very important for a company to reach their consumers on a personal level\u00a0to transfer negative demands to positive demands.\u00a0 A great way to do this is through email personalization. These are personalized emails sent to the company\u2019s consumers. They can include personal recommendations on products or services or even rewards they have earned by sticking with your company.\u00a0 Emails that are personally tailored to each recipient are\u00a0beneficial to connecting to your consumers on a personal level and making sure these customers keep coming back.<\/p>\n

\"Conversional<\/a><\/p>\n

At AlphaDawn, we help clients reposition products and services by leveraging our expertise in local markets to identify negative demand and craft stories on how those products and services eliminates the public’s\u00a0unhappiness with an existing negative demand. \u00a0Stories that re-frame what people have accepted as “normal”. \u00a0Stories that provide a new perspective. \u00a0Stories that get heard. \u00a0Let us tell a story of how your products and services can save the day or change the world! \u00a0Contact us today at\u00a0truthtoldwell@alphadawn.com<\/a><\/p>\n

 <\/p>\n

About Bill Corrigan<\/b><\/p>\n

Bill Corrigan is a marketing industry veteran with over 25 years experience and is the Creative Director and Owner of\u00a0AlphaDawn.<\/p>\n

 <\/p>\n

About\u00a0<\/b>AlphaDawn<\/b>\u202f<\/b><\/p>\n

AlphaDawn\u00a0is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.\u202f With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services,\u00a0AlphaDawn\u00a0helps clients drive customer conversations that builds relationships and public affinity.\u202f To learn more, please visit\u202fhttp:\/\/www.alphadawn.com<\/a><\/p>\n

Contact: Caitlin Simon, Alpha Dawn,\u202fcaitlin@alphadawn.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing condition.\u00a0 Conversional Marketing is the task of transferring this state of negative demand to positive demand. \u201cDon\u2019t drive to the city, take mass transit\u201d, many […]<\/p>\n","protected":false},"author":1,"featured_media":4657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564],"tags":[869,870,871,872,211,873,874,875],"class_list":["post-4691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-coaching","tag-co-browsing","tag-conversion","tag-conversional","tag-conversional-marketing","tag-marketing","tag-negative-demand","tag-positive-demand","tag-targeted-offers"],"_links":{"self":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4691"}],"version-history":[{"count":2,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4691\/revisions"}],"predecessor-version":[{"id":4693,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4691\/revisions\/4693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/media\/4657"}],"wp:attachment":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}