{"id":4755,"date":"2021-02-02T14:25:48","date_gmt":"2021-02-02T14:25:48","guid":{"rendered":"http:\/\/billcorrigan.com\/updates\/?p=4755"},"modified":"2021-04-06T20:03:54","modified_gmt":"2021-04-06T20:03:54","slug":"what-is-counter-marketing","status":"publish","type":"post","link":"https:\/\/billcorrigan.com\/updates\/?p=4755","title":{"rendered":"What is Counter-marketing?\u00a0"},"content":{"rendered":"<p>Counter-marketing is a\u00a0demarketing\u00a0tactic that is used to destroy the demand for a product or service. Marketers working on a\u00a0counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease the demand for harmful products such as tobacco.<\/p>\n<p>There are many\u00a0counter-marketing campaigns\u00a0present in the media right now such as \u201canti-fat foods\u201d, \u201cstop under-age drinking\u201d\u00a0and\u00a0\u201cstop\u00a0distracted driving\u201d.\u00a0 However,\u00a0the biggest and most well-known\u00a0example of\u00a0counter-marketing is the anti-tobacco campaign. This campaign is shown everywhere and\u00a0now mainly targets young adults. You\u00a0can see these ads everywhere from bus stops, malls, and is now heavily advertised on MTV to reach these targeted young adults.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4756\" src=\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/CounterMarketing.png\" alt=\"CounterMarketing\" width=\"632\" height=\"760\" srcset=\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/CounterMarketing.png 632w, https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/CounterMarketing-249x300.png 249w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/p>\n<p>AlphaDawn\u00a0has had great success\u00a0crafting\u00a0counter-marketing\u00a0stories that decrease positive demand for a product or\u00a0service, especially\u00a0those that compete for dollars that you are\u00a0trying to steer your towards your bottom\u00a0line. \u00a0Have puppies up for adoption? \u00a0We&#8217;ll help you show the world why cats are jerks! \u00a0Entry barriers are everywhere, we&#8217;ll help you\u00a0potential\u00a0customers be aware of them for\u00a0competing\u00a0solutions! \u00a0Let us tell a story of how your products and services make your clients happy! \u00a0Contact us today at\u00a0<a href=\"mailto:truthtoldwell@alphadawn.com\">truthtoldwell@alphadawn.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>About\u00a0<\/b><b>AlphaDawn<\/b><b>\u202f<\/b><\/p>\n<p>AlphaDawn\u00a0is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.\u202f With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services,\u00a0AlphaDawn\u00a0helps clients drive customer conversations that builds relationships and public affinity.\u202f To learn more, please visit\u202f<a href=\"http:\/\/www.alphadawn.com\/\">http:\/\/www.alphadawn.com<\/a><\/p>\n<p>Contact: Caitlin Simon, Alpha Dawn,\u202f<a href=\"mailto:caitlin@alphadawn.com\">caitlin@alphadawn.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Counter-marketing is a\u00a0demarketing\u00a0tactic that is used to destroy the demand for a product or service. Marketers working on a\u00a0counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease the demand for harmful products such as tobacco. There are many\u00a0counter-marketing campaigns\u00a0present in the media right now such as \u201canti-fat foods\u201d, \u201cstop under-age drinking\u201d\u00a0and\u00a0\u201cstop\u00a0distracted driving\u201d.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[900,899,893,211,873,901],"class_list":["post-4755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-performance-coaching","tag-counter","tag-counter-marketing","tag-demarketing","tag-marketing","tag-negative-demand","tag-stories"],"_links":{"self":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4755"}],"version-history":[{"count":4,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4755\/revisions"}],"predecessor-version":[{"id":4761,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4755\/revisions\/4761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/media\/4756"}],"wp:attachment":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}