![\"Ambush](\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/Ambush-Marketing.png\")
<\/p>\nAmbush marketing is a marketing strategy where an advertiser \u201cambushes\u201d an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising, such as FIFA, the International Olympic Committee and the National Football League.<\/p>\n
Organizers have tried to control the use of Ambush marketing by requiring the host cities of these events to create special laws\u00a0restricting\u00a0non-sponsors from creating unauthorized \u201cassociations\u201d with these events.\u00a0 However, it attracts\u00a0controversy\u00a0for limiting freedom of speech.<\/p>\n
The NFL forbids players from displaying the logos of non-sponsors during games, practices and\u00a0pre\/post-game media appearances, but 2014, NFL player Colin Kaepernick was shown wearing Beats headphones during a post-game press conference and at this time the NFL was sponsored by Bose Corporation. So, because of this, the NFL fined Colin Kaepernick and for forced to cover the Beats logo with duct tape.<\/p>\n
<\/p>\n
Could you imagine if a major event came to your city and one of the official sponsors was a giant competitor like Coca-Cola? \u00a0And can you imagine every billboard, every side of every building, and every\u00a0bus stop\u00a0bench was covered in Coca-Cola advertising? \u00a0And can you imagine your city’s mayor signing a deal that only Coca-Cola could be sold at site events?<\/p>\n
Now, can you imagine samples of your product being handed out by a legal street team using RocketMan beverage canisters? \u00a0Or can you imagine your logo being placed in every\u00a0bar in your\u00a0city by means of free cocktail napkins for bar owners? \u00a0Or can you imagine your visual identity being broadcasted on-site by\u00a0legal, roving\u00a0projection vehicles\u00a0that create stimulating billboards made of light and sound?<\/p>\n
![\"ambush](\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/ambush-marketing-1024x1024.jpg\")
<\/p>\n
Well,\u00a0AlphaDawn\u00a0can imagine those things and so much more! \u00a0If you’ve been bullied out of the\u00a0marketplace\u00a0by someone with deep pockets and even deeper connections we’ll make sure your voice is heard and your story is told! \u00a0We are experts in\u00a0crafting those stories. \u00a0Stories that\u00a0build awareness. \u00a0Stories that get heard. \u00a0Let us tell a story of your products and services! \u00a0Contact us today at\u00a0truthtoldwell@alphadawn.com<\/p>\n
<\/p>\n
<\/p>\n
About\u00a0<\/b>AlphaDawn<\/b>\u202f<\/b><\/p>\n
AlphaDawn\u00a0is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.\u202f With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services,\u00a0AlphaDawn\u00a0helps clients drive customer conversations that builds relationships and public affinity.\u202f To learn more, please visit\u202fhttp:\/\/www.alphadawn.com<\/a><\/p>\n