{"id":4769,"date":"2021-02-04T13:09:18","date_gmt":"2021-02-04T13:09:18","guid":{"rendered":"http:\/\/billcorrigan.com\/updates\/?p=4769"},"modified":"2021-04-06T20:03:24","modified_gmt":"2021-04-06T20:03:24","slug":"what-is-synchro-marketing","status":"publish","type":"post","link":"https:\/\/billcorrigan.com\/updates\/?p=4769","title":{"rendered":"What is Synchro Marketing?"},"content":{"rendered":"<p>Synchro marketing is when there is an irregular demand for a product or service.\u00a0Companies find a way to deal with the inconsistent demand in\u00a0four\u00a0simple ways. One way is to keep high prices during the season. The second way is to offer profitable activities during the off season, like ski mountains staying open in the summer for mountain biking and hiking. The third was is just to create good promotions that will attract customers.\u00a0A\u00a0fourth way, if the product allows, is to manipulate\u00a0supply.<\/p>\n<p>The toy industry is\u00a0notorious\u00a0for\u00a0utilizing\u00a0synchro marketing.\u00a0 Every year toy\u00a0manufacturers\u00a0and retailers drive up huge demand for that one special toy every child wants.\u00a0 Think Tickle-Me-Elmo, or\u00a0Cabbage Patch Dolls.\u00a0 Demand usually exceeds\u00a0supply,\u00a0and\u00a0if it doesn&#8217;t the industry will short the supply\u00a0intentionally.\u00a0 This leaves parents with\u00a0the prospect\u00a0of their children\u00a0awakening\u00a0Christmas morning without getting what they really want from Santa.\u00a0\u00a0\u00a0The effect this has is that parents will over compensate with more toys to make up for that slight.\u00a0 Can you guess what happens once the holiday season is over?\u00a0 You got it!\u00a0 The industry releases more of that hot\u00a0product in mid-January to February\u00a0and parents go out and buy that toy that Santa forgot.\u00a0 It is estimated that this triples the amount of toys that would normally have been bought!\u00a0 Evil genius!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4770\" src=\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/Syncro-Marketing.jpg\" alt=\"Syncro Marketing\" width=\"350\" height=\"401\" srcset=\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/Syncro-Marketing.jpg 350w, https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/Syncro-Marketing-262x300.jpg 262w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>With our experience as product managers,\u00a0AlphaDawn\u00a0can help you understand the best mix of product, promotion, placement and pricing to help maximize your revenue the whole year through.\u00a0\u00a0Contact us today at\u00a0<a href=\"mailto:truthtoldwell@alphadawn.com\">truthtoldwell@alphadawn.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>About\u00a0<\/b><b>AlphaDawn<\/b><b>\u202f<\/b><\/p>\n<p>AlphaDawn\u00a0is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.\u202f With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services,\u00a0AlphaDawn\u00a0helps clients drive customer conversations that builds relationships and public affinity.\u202f To learn more, please visit\u202f<a href=\"http:\/\/www.alphadawn.com\/\">http:\/\/www.alphadawn.com<\/a><\/p>\n<p>Contact: Caitlin Simon, Alpha Dawn,\u202f<a href=\"mailto:caitlin@alphadawn.com\">caitlin@alphadawn.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Synchro marketing is when there is an irregular demand for a product or service.\u00a0Companies find a way to deal with the inconsistent demand in\u00a0four\u00a0simple ways. One way is to keep high prices during the season. The second way is to offer profitable activities during the off season, like ski mountains staying open in the summer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[912,913,211,911,910],"class_list":["post-4769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-performance-coaching","tag-cyclical-businesses","tag-irregular-demand","tag-marketing","tag-synchro","tag-synchromarketing"],"_links":{"self":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4769"}],"version-history":[{"count":1,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4769\/revisions"}],"predecessor-version":[{"id":4771,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4769\/revisions\/4771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/media\/4770"}],"wp:attachment":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}