{"id":4772,"date":"2021-02-04T13:26:32","date_gmt":"2021-02-04T13:26:32","guid":{"rendered":"http:\/\/billcorrigan.com\/updates\/?p=4772"},"modified":"2021-04-06T20:03:14","modified_gmt":"2021-04-06T20:03:14","slug":"what-is-guerrilla-marketing","status":"publish","type":"post","link":"https:\/\/billcorrigan.com\/updates\/?p=4772","title":{"rendered":"What is Guerrilla Marketing?"},"content":{"rendered":"<p>Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.\u00a0 This kind of marketing is usually seen in public places, such as park benches, shopping malls as well as bus stops.\u00a0 When\u00a0Guerrilla\u00a0marketing is done right, it grabs the consumer\u2019s attention right away and leaves an impression that then leads to \u201cword of mouth\u201d. It needs to take the consumer by surprise, if it doesn\u2019t, it will go unnoticed.<\/p>\n<p>Many small businesses benefit from this kind of marketing because they don\u2019t need to have a large budget, all they need is time and imagination.\u00a0 When\u00a0small businesses use Guerrilla marketing it breaks them apart from big businesses using traditional forms of\u00a0marketing that get lost in the crowd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4773\" src=\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/Guerilla-Marketing.jpg\" alt=\"Guerilla Marketing\" width=\"468\" height=\"342\" srcset=\"https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/Guerilla-Marketing.jpg 468w, https:\/\/billcorrigan.com\/updates\/wp-content\/uploads\/2016\/05\/Guerilla-Marketing-300x219.jpg 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<p>Creativity is the engine that drives a good guerilla marketing campaign. \u00a0AlphaDawn\u00a0is a creative agency that can design the\u00a0right\u00a0suite of guerrilla marketing tactics for you that will make your products, services, company, and brand stand out in an attention getting way. \u00a0Let\u00a0us get creative for you! \u00a0Contact us today at\u00a0<a href=\"mailto:truthtoldwell@alphadawn.com\">truthtoldwell@alphadawn.com<\/a><\/p>\n<p><b>About\u00a0<\/b><b>AlphaDawn<\/b><b>\u202f<\/b><\/p>\n<p>AlphaDawn\u00a0is a creative agency that helps its clients build strong brands, win fans, and cultivate world-class client experiences.\u202f With over 25 years of experience and as an industry leader in guerrilla, mystery shopping, social media community management and organizational services,\u00a0AlphaDawn\u00a0helps clients drive customer conversations that builds relationships and public affinity.\u202f To learn more, please visit\u202f<a href=\"http:\/\/www.alphadawn.com\/\">http:\/\/www.alphadawn.com<\/a><\/p>\n<p>Contact: Caitlin Simon, Alpha Dawn,\u202f<a href=\"mailto:caitlin@alphadawn.com\">caitlin@alphadawn.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way.\u00a0 This kind of marketing is usually seen in public places, such as park benches, shopping malls as well as bus stops.\u00a0 When\u00a0Guerrilla\u00a0marketing is done right, it grabs the consumer\u2019s attention right away and leaves an impression [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[916,917,101,915,914,211,906],"class_list":["post-4772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-performance-coaching","tag-creative","tag-creative-solutions","tag-creativity","tag-guerrilla","tag-guerrilla-marketing","tag-marketing","tag-word-of-mouth"],"_links":{"self":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4772"}],"version-history":[{"count":1,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4772\/revisions"}],"predecessor-version":[{"id":4774,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/posts\/4772\/revisions\/4774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=\/wp\/v2\/media\/4773"}],"wp:attachment":[{"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/billcorrigan.com\/updates\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}