Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way. This kind of marketing is usually seen in public places, such…
Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep…
Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising,…
Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why…
