The Performance Pro

When You Love What You Do...

The 2019 Victoria’s Secret Fashion Show

“Say something, I’m giving up on you…” So goes the lyrics of A Great Big World’s gut-wrenching and critically acclaimed ballad “Say Something”. If you’re not familiar with the song…

Interesting Facts About Working At A Start-up

You can buy coffee for the whole office and carry it in with one hand. Hitting “reply all” isn’t a big deal. You can incapacitate 75% of the office with…

The three steps…

The 35 Things You Need To Do To Successfully Sell You Home on Long Island

Call me at (516) 216-3800. (I'll take care of the other 34)

#LinkedInLife

Collaborating with LinkedIn's Nawal Fakhoury and Masie's Bob Mosher on making social learning work!

Apple for Breakfast

idk...breakfast with #TheWoz at #Masie?

Must be doing something right…

You know that you must be doing something right when experts in your field who write books on how to do things right use you as the example!

What is Consumer Perception?

Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s…

Viral Marketing Meets Ambush Marketing

Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…

How To Become A Victoria’s Secret Angel

With the combination of Ed Razek’s leadership as a creative director being so complete and his stable’s goddess-like stature one may be forgiven if they thought that his Victoria’s Secret…

What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way. This kind of marketing is usually seen in public places, such…

What is Ambush Marketing?

Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising,…

The Seven Da Vinci Principles

Of all the great exemplars, none was greater than Leonardo da Vinci. One of history's most prestigious mentors, da Vinci left a legacy that inspires, excites and motivates up until…

That’s my boy!

https://www.weichertfranchise.com/news/weichert-affiliated-brokerage-and-its-mascot-named-best-of-long-island-finalists/

Top 10 Good Things That Happen When You Compare Yourself To Other People

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

You’re almost dead…stop acting like it.

Most of you reading this are at mid-life or later. Don’t waste the rest of your life in a cube farm. Go start your own business. Go on that trip…

Father/Son Paint Night

(Just for the record...we voted for attack helicopters...ladybugs won out…)

Download my Latest book from iTunes!

People told me I should write a book...so...I wrote a book! You can view a sample on iBooks and download from there too! Check it out at https://itunes.apple.com/us/book/a113/id1203883582?ls=1&mt=11

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