Classic

A blast from the past.  All of my favorite things…branding, brains, pseudo-science, fonts, colors, print advertising, and high-end automobiles.  Mercedes-Benz ad.    
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A New Marketers Guide to Understanding Your Investment Bank’s Finance Team

It’s amazing how much has changed in just a few years. Originally published in 2019, this tome parodies advice given to a new entrant of an investment bank’s marketing team.…
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Interview Questions for Instructional Design Candidates

We all need to build our L&D teams.  You start your relationship with a new colleague by making sure they are a good fit for the role.  Here's a handy…
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Corrigan’s Assessment Exam Crib Notes for Instructional Designers

Kirkpatrick Level Two focuses on what learners have and haven't learned. It requires that your learning solutions demonstrate how you developed your learners with regards to their skills, attitudes, knowledge,…
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Whose My Pal?

Remember, you may never find yourself being the smartest, or prettiest, or funniest, or most well-connected, or most charming person on your Zoom call. But I guarantee you this... You…
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Work-Life Harmony Is In, Work-Life Balance Is Out

Did you know… You can add holidays to your calendar in Outlook? The world is shifting from a “work-life balance” viewpoint to a “work-life harmony” one.  Your Outlook calendar is…
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Home Office versus Office Office

Dear leader of highly productive teams,   Feeling dread about having your staff coming back into the office again after working from home for so long? Concerned your staff will…
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How to Wage Chemical Warfare Against Your Employees 

How to Wage Chemical Warfare Against Your Employees “What is happiness?  It’s a moment before you need more happiness.” - Don Draper There is a school of thought that posits…
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What is the Net Promoter Score (NPS)?

“Do what you do so well that they will want to see it again and bring their friends.” - Walt Disney “No one goes there nowadays, it’s too crowded.” - Yogi…
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Performance Conversations By Design – KPIs for CSRs

"To measure is to know.  If you cannot measure it, you cannot improve it.”  - Lord Kelvin “You cannot manage what you don’t measure.” - Peter Drucker The pages that…
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