The Performance Pro – Page 13 – Solving business issues with learning solutions

Performance Development Expertise

What is Stimulation Marketing?

Stimulation Marketing is the task of transforming no demand into positive demand. So, it is the process of creating a demand for your product. There is little to no demand…

What is Marketing?

Marketing is defined using Kotmer’s famous definition as "Human activity directed at satisfying needs and wants through an exchange process." The needs of a consumer can also be described as feelings of…

What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way. This kind of marketing is usually seen in public places, such…

What is Synchro Marketing?

Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep…

What is Ambush Marketing?

Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete for exposure against all the competing advertisers. It is most common in sport advertising,…

What is Stealth Marketing?

Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the consumer knowing. It is very inexpensive when compared to traditional advertising, which is why…

What is Counter-marketing?

Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers working on a counter-marketing campaign use commercial marketing tactics to increase pro-health messages and decrease…

What is Consumer Perception?

Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or not buying—certain products or even a just a specific brand of goods. In today’s…

Expectations are premeditated resentments.

Expectations are premeditated resentments. Many people expect that others will act or respond a certain way to their wishes. Many don't. And this causes frustration and resentment. But you have…

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