Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…
For a little while in the mid 1990s, when the irrational exuberance of the pre-popped internet bubble was filling the world with hot air, I was running my consulting business…
I Beg to Differ: Supplication and the Exchange Process
Most marketers are taught that human need satisfaction can come in four forms: 1. Self-production - You can make something. Need a chair? Build yourself a chair. 2. Coercion -…
Demarketing is also known as "selective marketing". This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention. This type of marketing is all…
Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz. It can…
Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
Developmental marketing is the marketing process of transforming a latent demand into an actual demand. This type of marketing is known for having a “social side”, like a charity event…
Remarketing is the marketing process of trying to extend the life cycle of an existing product by creating demand. Remarketing is also used to resolve faltering demand. This marketing process…
