Here's a fun, quick and dirty video about viral and ambush marketing. We've used Facebook's trending topic regarding the uproar of one of the "I ______ in my Calvins" ads…
For a little while in the mid 1990s, when the irrational exuberance of the pre-popped internet bubble was filling the world with hot air, I was running my consulting business…
I Beg to Differ: Supplication and the Exchange Process
Most marketers are taught that human need satisfaction can come in four forms: 1. Self-production - You can make something. Need a chair? Build yourself a chair. 2. Coercion -…
Demarketing is also known as "selective marketing". This type of marketing is utilized to keep the client experience quality of a product or service high by being selective towards the public. Hand-crafted exotic sports cars are a…
Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention. This type of marketing is all…
Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz. It can…
Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
Developmental marketing is the marketing process of transforming a latent demand into an actual demand. This type of marketing is known for having a “social side”, like a charity event…
