What Does a Business Analyst Do? The first of a series…
I have been working with several clients around identifying and developing business analysts. As a certified […]
Viral Marketing Meets Ambush Marketing
Here’s a fun, quick and dirty video about viral and ambush marketing. We’ve used Facebook’s trending […]
Hi! Welcome! I’m Bill and here is a post for you!
For a little while in the mid 1990s, when the irrational exuberance of the pre-popped internet […]
I Beg to Differ: Supplication and the Exchange Process
Most marketers are taught that human need satisfaction can come in four forms: 1. Self-production – […]
What is Demarketing?
Demarketing is also known as “selective marketing”. This type of marketing is utilized to keep the client experience quality of […]
What is Ambient Marketing?
Ambient marketing is a form of complex corporate communication that uses elements of the environment […]
What is Viral Marketing?
Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to […]
What is Conversional Marketing?
Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of […]