What is Developmental Marketing?
Developmental marketing is the marketing process of transforming a latent demand into an actual demand. This […]
What is Remarketing?
Remarketing is the marketing process of trying to extend the life cycle of an existing product […]
What is Stimulation Marketing?
Stimulation Marketing is the task of transforming no demand into positive demand. So, it is the […]
What is Marketing?
Marketing is defined using Kotmer’s famous definition as “Human activity directed at satisfying needs and wants through […]
What is Guerrilla Marketing?
Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and […]
What is Synchro Marketing?
Synchro marketing is when there is an irregular demand for a product or service. Companies find a […]
What is Ambush Marketing?
Ambush marketing is a marketing strategy where an advertiser “ambushes” an event in order to compete […]
What is Stealth Marketing?
Stealth marketing, also known as Buzz marketing, is when a product is being advertised without the […]
What is Counter-marketing?
Counter-marketing is a demarketing tactic that is used to destroy the demand for a product or service. Marketers […]
What is Consumer Perception?
Consumer Perception is a theory of marketing that tries to explain the consumer’s motivation for buying—or […]