What is Ambient Marketing?
Ambient marketing is a form of complex corporate communication that uses elements of the environment […]
What is Viral Marketing?
Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to […]
What is Conversional Marketing?
Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of […]
What is Developmental Marketing?
Developmental marketing is the marketing process of transforming a latent demand into an actual demand. This […]
What is Remarketing?
Remarketing is the marketing process of trying to extend the life cycle of an existing product […]
What is Stimulation Marketing?
Stimulation Marketing is the task of transforming no demand into positive demand. So, it is the […]
What is Marketing?
Marketing is defined using Kotmer’s famous definition as “Human activity directed at satisfying needs and wants through […]
What is Guerrilla Marketing?
Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and […]
What is Synchro Marketing?
Synchro marketing is when there is an irregular demand for a product or service. Companies find a […]