Ambient marketing is a form of complex corporate communication that uses elements of the environment that create messages that grab the consumer’s attention. This type of marketing is all…
Viral marketing is a marketing technique that uses pre-existing social networking services and other technologies to try to increase brand awareness, it is also known as marketing buzz. It can…
Conversional Marketing is based on a state of negative demand, meaning that a significant proportion of the market or market segment dislikes a product or service or even an existing…
Developmental marketing is the marketing process of transforming a latent demand into an actual demand. This type of marketing is known for having a “social side”, like a charity event…
Remarketing is the marketing process of trying to extend the life cycle of an existing product by creating demand. Remarketing is also used to resolve faltering demand. This marketing process…
Stimulation Marketing is the task of transforming no demand into positive demand. So, it is the process of creating a demand for your product. There is little to no demand…
Marketing is defined using Kotmer’s famous definition as "Human activity directed at satisfying needs and wants through an exchange process." The needs of a consumer can also be described as feelings of…
Guerrilla marketing is a marketing strategy that promotes a product or service in a unique and cost effective way. This kind of marketing is usually seen in public places, such…
Synchro marketing is when there is an irregular demand for a product or service. Companies find a way to deal with the inconsistent demand in four simple ways. One way is to keep…
